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Home > Solutions > New Product Launches
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New Product Launches |
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 The Difference is Experience
With new product launches, the difference between success and failure is experience. At Gung-Ho, our experienced personnel have been involved with thousands of successful product launches. We view each new launch as a unique challenge and customize a solution to fit your needs. Whether it's specialized packaging, on-demand manufacturing, or computerized order fulfillment, our goals are the same as yours – getting results by accurately producing and delivering your product on time.
Initial Design Through Final Distribution
To provide the highest level of service, we provide you with a program management team that has a proven track record of successfully assisting clients in all aspects of a product launch – from initial design through final distribution. Each team member is fully empowered to answer questions, make decisions, and solve problems – in short, to do whatever it takes to get the job done. As an example, when Allegro Multimedia began its first-ever product launch of Piano Wizard, Gung-Ho immediately became a part of Allegro Multimedia's "virtual" operations team adding the expertise necessary to design and manufacture their printed materials in a manner to enhance their image and offer exceptional functionality. Gung-Ho used CAD/CAM software, mockups, and working prototypes to ensure consistent design, proper construction, and fit of the fifteen new products that were scheduled to be released at the same time. As piano keyboards and cables were received, Gung-Ho made sure the products were accurately assembled and shipped in the shortest amount of time possible. When retail orders required delivery within one week, Gung-Ho ensured on-time delivery by working around the clock. To successfully manage the fulfillment of Allegro Multimedia’s orders, Gung-Ho integrated its GENIE system with the various order originators so that all orders, regardless of source, could ship directly to the distributor, retailer, or consumer. Additionally, Gung-Ho’s GOLD system provided Allegro Multimedia with real-time information regarding all manufacturing and fulfillment operations.
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Testimonial
“As we prepared for our initial product launch of Piano Wizard, we were referred to Gung-Ho as a supplier that could provide expertise in the design, manufacturing, and fulfillment of our software and piano keyboard kits. After our first meeting, we knew Gung-Ho would be a perfect solution for our requirements. We were immediately assigned a program management team, led by Mary Babiasz, to guide us through every step of production. Gung-Ho designed our packaging and provided us with printed prototypes to present to retail buyers which helped us to make sales. They also assisted us with item numbers, SKUs, and assembly instructions to ensure our products were manufactured exactly the way we wanted. At the same time, the team worked with us to integrate all of our systems so orders would seamlessly flow through Gung-Ho’s GENIE system for accurate and on-time delivery. In short, Gung-Ho helped us manage our launch and manage our success.”
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Chris Salter
Founder & CEO
Allegro Multimedia
Learn more in the Allegro Multimedia Case Study >
For additional information call 1 800 Go Gung-Ho (1 800 464 8644) or send e-mail to info@gung-ho.com.
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