Products and Services Provided

Gung-Ho provided KB Gear Interactive with printing, packaging, media replication, pallet displays, high-volume assembly and retrofit of computer-related peripherals, and distribution directly to retail outlets nationwide.

Case Study Background KB Gear Interactive was a relatively young, rapidly growing company that operated as a typical start-up with limited in-house resources and many persons "wearing many hats." KB Gear's products consisted of computer-related peripherals for children that sell primarily during the Christmas holiday season. Challenge As KB Gear Interactive entered its biggest season ever, how could it manufacture and distribute its products directly to retail outlets nationwide in the shortest amount of time and thereby maximize sales during the critical holiday shopping season? Solution After considering the options, KB Gear Interactive decided it would be best to outsource their manufacturing and distribution to Gung-Ho. Since KB Gear's decision was made late in the season, it was imperative that a rapid deployment strategy was put in place. Immediately, Gung-Ho became part of KB Gear's manufacturing team, adding the expertise necessary to design and manufacture KB Gear's printed materials and software in accordance with the strict branding, packaging, and licensing requirements of Disney and Little Tikes. After the hardware components were manufactured, Gung-Ho made sure the products were assembled and shipped in time for the holiday shopping season. Even when earthquakes in Taiwan delayed KB Gear's hardware suppliers, Gung-Ho made up for the delays by working around the clock. In fact, Gung-Ho often built and shipped KB Gear's kits the same day KB Gear supplied the hardware components. The result was that Gung-Ho's rapid turnaround satisfied critical time-to-market requirements enabling KB Gear to enjoy its highest revenue season to date. For additional information call 1 800 Go Gung-Ho (1 800 464 8644) or send e-mail to info@gung-ho.com.